Article2007

Communicating Corporate Social Responsibility on the Internet

273 citations0/0 files storedManagement Communication Quarterly

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Corporate Social Responsibility Reporting Public Relations and Crisis Communication Corporate Social Responsibility and Sustainability

Abstract

The need for and benefits of proactive and transparent communication about corporate social responsibility (CSR) are widely acknowledged. This study examines CSR communication undertaken by the top 100 information technology (IT) companies in India on their corporate Web sites, with an analytical focus on the dimensions of prominence of communication, extent of information, and style of presentation. The findings indicate that the number of companies with CSR information on their Web sites is strikingly low and that these leading companies do not leverage the Web sites to their advantage in terms of the quantity and style of CSR communication. Although the findings do not necessarily imply absence of CSR action on the part of IT companies in India, they attest to a general lack of proactive CSR communication. The article concludes with managerial implications for CSR communication on corporate Web sites.

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References

2002Serving the world's poor, profitably.2000Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting 2004Parallel Universes: Companies, Academics, and the Progress of Corporate Citizenship 1998Social responsibility and corporate web pages: Self-presentation or agenda-setting?2004Corporate responsibility: The communication challenge 2004Corporate Social Responsibility in Europe and Asia 2006Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites 2004The naked corporation: how the age of transparency will revolutionize business

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2012Online communication on climate change and climate politics: a literature review 2012The Handbook of communication and corporate social responsibility 2009Corporate social responsibility communication of Chinese and global corporations in China 2014Instrumental and/or Deliberative? A Typology of CSR Communication Tools 2016Dimensions of effective CSR communication based on public expectations

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