Article2014

Why Corporate Social Responsibility? An Analysis of Drivers of CSR in India

133 citations0/0 files storedManagement Communication Quarterly

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Corporate Social Responsibility Reporting Ethics in Business and Education Corporate Social Responsibility and Sustainability

Abstract

This study aimed to generate a more nuanced and socioculturally grounded analysis of the key drivers of corporate social responsibility (CSR) in India than those provided by current debates. Results, based on 19 elite, in-depth conversations with business leaders and senior managers actively involved in shaping CSR in India revealed that participant understandings of the drivers of CSR in India simultaneously negotiated apparently contradictory notions of moral and economic imperatives. Building on earlier calls for culturally locating the study of CSR, the article further proposes that the ancient Indian concept of dharma might be a probable theoretical framework within which these key drivers of CSR in India could be further understood.

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References

1985Naturalistic inquiry 1988The Long Interview 2010Creating and Capturing Value 2003From Issues to Actions: The Importance of Individual Concerns and Organizational Values in Responding to Natural Environmental Issues 2005The Dynamic Between Firms’ Environmental Strategies and Institutional Constraints in Emerging Economies: Evidence from China and Taiwan*2007The Debate Over Corporate Social Responsibility 2009Extrinsic and Intrinsic Drivers of Corporate Social Performance: Evidence from Foreign and Domestic Firms in Mexico 2007Communicating Corporate Social Responsibility on the Internet

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