Exploring the use of a game to stimulate energy saving in households

Daphne Geelen · David Victor Keyson · Stella U. Boess · Han C. Brezet

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Educational Games and Gamification Innovative Human-Technology Interaction Environmental Education and Sustainability

Abstract

This paper presents a study called the Energy Battle, a game aimed at encouraging home occupants to save energy. Twenty student-households were provided with direct feedback and an online platform with energy feedback over time, ranking of the competing teams, tips and a game. The study showed that the game context strongly influenced the motivation to save energy. Overall, savings averaged 24%, with the highest savings level at 45%. Directly after completion of the Energy Battle, energy consumption increased among most of the households, although consumption levels tended to stay below the baseline measurement level taken before the Energy Battle. Follow-up interviews indicated that some of the behaviours developed in the game had transformed into habits. A game such as the Energy Battle appears to provide a powerful means to stimulate energy saving in the short term. The potential to achieve long term effects appears possible, however further research is required to understand long-term implications for an Energy Battle game.

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References

1980Understanding Attitudes and Predicting Social Behavior 1951Field Theory in Social Science: Selected Theoretical Papers.1963Man, Play, and Games.2006Interventions to Break and Create Consumer Habits 2006Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour 2009Evaluation of a pervasive game for domestic energy engagement among teenagers

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