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Contrasts in Presidential Campaign Commercials of 1992

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1991Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988172 cited

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2009A Battle of Visions: Dueling Images of Morality in U.S. Political Campaign TV Ads20 cited
1994The role of gender in ‘'attack ads: “ Revisiting negative political advertising18 cited
1999Sex, lies, and videotape: An analysis of gender in campaign advertisements13 cited
1996Advertising Watchdogs12 cited
1996Technology and political advertising: The application of ethical standards to the 1992 spots11 cited

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