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Media Scheduling: A Stochastic Dynamic Model Approach

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References

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2013Communication and marketing of services by religious organizations in India31 cited
1982An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior29 cited
1987A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns24 cited
1990Advances in Media Decision Models18 cited
1975Optimal Multi-Period Advertising Budget Allocation within a Competitive Environment17 cited
1981A LOGIT‐MARKOVIAN MODEL OF CONSUMER PURCHASE BEHAVIOR BASED ON EXPLANATORY VARIABLES: EMPIRICAL EVALUATION AND IMPLICATIONS FOR DECISION MAKING*15 cited
1981The Maturation of the Science of Media Selection14 cited

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1982

Some Comments on the Development and Application of Linear Learning Models

12 cited

1978Media allocation model using nonlinear benefit curves10 cited