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Design benefits, emotional responses, and brand engagement

16 references·16 citing·36 second hopsampled

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1991Emotion And Adaptation12,682 cited
1988Possessions and the Extended Self9,050 cited
1997Dimensions of Brand Personality5,056 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1997Dimensions of Brand Personality4,046 cited
2001Brand Community3,994 cited
2002Building Brand Community2,654 cited
2006Brands and Branding: Research Findings and Future Priorities2,326 cited
1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
2000Cultivating Service Brand Equity1,733 cited
2011Brand Love1,603 cited
2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
2007Customer Value Creation: A Practical Framework1,011 cited
2004Seeing things: consumer response to the visual domain in product design971 cited
2004The Different Roles of Product Appearance in Consumer Choice *912 cited

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Cited by

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2019The effect of consumer-generated media stimuli on emotions and consumer brand engagement123 cited
2018Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study72 cited
2020Building Customer-Brand Relationships through Customer Brand Engagement59 cited
2017Building a comprehensive model to investigate factors behind switching intention of high-technology products49 cited
2018Emotional intelligence, external emotional connections and brand attachment48 cited
2018Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class47 cited
2020Product design matters, but is it enough? Consumers’ responses to product design and environment congruence41 cited
2019Eco‐Fashion Consumption: Cognitive‐Experiential Self‐Theory39 cited
2023The impact of service experience on sustainable customer engagement: The mediation of green perceived value and customer satisfaction32 cited
2019Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity15 cited
2017Are brand benefits perceived differently in less developed economies? A scale development and validation13 cited
2025Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism12 cited