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GENDER ROLES IN TELEVISION COMMERCIALS AND PRIMARY SCHOOL CHILDREN IN THE UK
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GENDER ROLES IN TELEVISION COMMERCIALS AND PRIMARY SCHOOL CHILDREN IN THE UK (2009)GENDER ROLES IN TELEVISION COMMERCIALS AN…Advertising as Communication (2008)Advertising as CommunicationGender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis (1998)Gender Stereotypes in Adverti…Advertising and popular culture (1996)Advertising and popular cultu…A content analysis of gender differences in children's advertising (1994)A content analysis of gender …Reading audiences: young people and the media. (1993)Reading audiences: young peop…Television and child development (1991)Television and child developm…Sex role messages in television commercials: An update (1989)Sex role messages in televisi…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Family Television: Cultural Power and Domestic Leisure (1986)Family Television: Cultural P…Soap opera viewing motivations and the cultivation process (1985)Soap opera viewing motivation…Sex Role Stereotyping in Children's Advertising: Current and past Trends (1984)Sex Role Stereotyping in Chil…ADVERTISING AS COMMUNICATION (1982)ADVERTISING AS COMMUNICATIONSex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…Traditional sex role development and amount of time spent watching television. (1975)Traditional sex role developm…Identifying with Television Characters (1975)Identifying with Television C…Doctor, Lawyer, Household Drudge (1974)Doctor, Lawyer, Household Dru…THE SOCIAL USES OF TELEVISION (1980)Crossroads : the drama of a soap opera (1982)Women Read the Romance: The Interaction of Text and Context (1983)Mobile Communication as a Social Stage (2004)Do you identify as a gamer? Gender, race, sexuality, and gamer identity (2011)Intimacy as a Concept: Explaining Social Change in the Context of Globalisation or Another Form of Ethnocentricism? (2011)Sex-role preference in young children. (1956)Sex role stereotyping in children's television programs. (1974)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)The Gender-Role Content of Children's Favorite Television Programs and Its Links to Their Gender-Related Perceptions (2004)The Portrayal of Men and Women in American Television Commercials (1975)Sex stereotyping in advertising (1983)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)The developmental psychology of Jean Piaget. (1963)I wish I were a warrior: The role of wishful identification in the effects of violent video games on aggression in adolescent boys. (2007)The Video Game Experience as “True” Identification: A Theory of Enjoyable Alterations of Players' Self-Perception (2009)Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness (2022)Content Analysis: An Introduction to its Methodology. (1984)Basic Content Analysis (1990)The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements (1999)Interrelationships of Role Conflict, Role Ambiguity, and Work–Family Conflict with Different Facets of Job Satisfaction and the Moderating Effects of Gender (2003)Bashful Boys and Coy Girls: A Review of Gender Differences in Childhood Shyness (2013)Content Analysis: An Introduction to Its Methodology (2019)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising (2000)The Mediatization of Consumption (2002)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)Playing Violent Video and Computer Games and Adolescent Self-Concept (1996)Beauty and Thinness Messages in Children's Media: A Content Analysis (2004)Preschool Television Viewing and Adolescent Test Scores: Historical Evidence from the Coleman Study * (2008)“Just a Doll”?: “Liberating” Accounts of Barbie‐Play (2000)Media sport audiences - young people and the Summer of Sport '96: revisiting frameworks for analysis (2000)“How Come Most People Don't See It?”: Slashingthe Lord of the Rings (2007)The Emergence Of IMC: A Theoretical Perspective (2004)
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References

  • 1986Family Television: Cultural Power and Domestic Leisure999 cited
  • 2008Advertising as Communication576 cited
  • 1982ADVERTISING AS COMMUNICATION491 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1991Television and child development259 cited
  • 1996Advertising and popular culture223 cited
  • 1998Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis223 cited
  • 1975Identifying with Television Characters193 cited
  • 1975Traditional sex role development and amount of time spent watching television.166 cited
  • 1993Reading audiences: young people and the media.164 cited
  • 1981Sex‐role stereotyping in British television advertisements160 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 1974Doctor, Lawyer, Household Drudge137 cited
  • 1985Soap opera viewing motivations and the cultivation process134 cited
  • 1994A content analysis of gender differences in children's advertising107 cited
  • 1984Sex Role Stereotyping in Children's Advertising: Current and past Trends

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