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Research Note: Marketing Budgeting Practices of Retailers
6 references·2 citing·36 second hop
Research Note: Marketing Budgeting Practices of Retailers (1990)Research Note: Marketing Budgeting Practi…The Marketing Budgeting Process: Marketing Management Implications (1987)The Marketing Budgeting Proce…The Advertising Budgeting Practices of Industrial Marketers (1984)The Advertising Budgeting Pra…An International Comparison of the Determinants of Industrial Marketing Expenditures (1984)An International Comparison o…The Size of Selling Costs (1983)The Size of Selling CostsMarketing cost concept in service firms (1981)Marketing cost concept in ser…Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…Marketingbudgetierung (2006)MarketingbudgetierungManaging a firm's behavior through market orientation development: some empirical findings (2004)Managing a firm's behavior th…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Toward a theory of professional service marketing (1978)An applied theory for marketing industrial services (1979)The Marketing of Professional Services — An Organizational Dilemma (1979)Competitive Orientations in Professional Services (1995)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Power in organizations (1981)The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships (1996)Marketing management: analysis. planning. implementation and control (2000)The Paradox of a Marketing Planning Capability (2004)Platform competition for advertisers and users in media markets (2011)Risk Taking and Information Handling in Consumer Behavior (1969)Consumer Rankings of Risk Reduction Methods (1971)Advertising and Market Power (1974)Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries (1988)The context of dominance: an industry‐driven framework for exploiting reputation (2003)Handbook of Technology and Innovation Management (2021)The Carry-Over Effect of Advertising (1965)Advertising: Its Role in Modern Marketing (1970)The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations (1987)Market orientation development: a comparison of industrial vs consumer goods companies (2001)The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand (2020)Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979)Research in Organizational Behavior (1984)A Three-Stage Model of Industrial Trade Show Performance (1995)Do Trade Shows Pay Off? (1995)Generalizing about Trade Show Effectiveness: A Cross-National Comparison (1997)Practice Developments in Budgeting: An Overview and Research Perspective (2003)Multiple facets of budgeting: an exploratory analysis (2004)Value-Based CRM (2010)Journal of Management Accounting Research (2012)The Validity of Profits-Structure Studies with Particular Reference to the FTC's Line of Business Data (1983)Costly Information Disclosure in Oligopoly (2004)The case of the disappearing firms: empirical evidence and implications (2006)
this work references cited by second hop

References

  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1987The Marketing Budgeting Process: Marketing Management Implications112 cited
  • 1984The Advertising Budgeting Practices of Industrial Marketers48 cited
  • 1984An International Comparison of the Determinants of Industrial Marketing Expenditures43 cited
  • 1983The Size of Selling Costs39 cited
  • 1981Marketing cost concept in service firms14 cited

Cited by

  • 2004Managing a firm's behavior through market orientation development: some empirical findings26 cited
  • 2006Marketingbudgetierung11 cited

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