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ArticleMarketing cost concept in service firms

Evert Gummesson1981

Article1981

Marketing cost concept in service firms

Evert Gummesson

14 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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1978Toward a theory of professional service marketing 1979The Marketing of Professional Services — An Organizational Dilemma 1979An applied theory for marketing industrial services

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1990Research Note: Marketing Budgeting Practices of Retailers 1995Competitive Orientations in Professional Services

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Year1981

Typearticle

Published1981-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(81)90013-4

openalex_workW2005478338

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