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Marketing cost concept in service firms
3 references·2 citing·24 second hop
Marketing cost concept in service firms (1981)Marketing cost concept in service firmsThe Marketing of Professional Services — An Organizational Dilemma (1979)The Marketing of Professional…An applied theory for marketing industrial services (1979)An applied theory for marketi…Toward a theory of professional service marketing (1978)Toward a theory of profession…Competitive Orientations in Professional Services (1995)Competitive Orientations in P…Research Note: Marketing Budgeting Practices of Retailers (1990)Research Note: Marketing Budg…Breaking Free from Product Marketing (1977)Marketing Professional Services (1977)A Service‐Orientated Approach to Marketing of Services (1978)Consumer Satisfaction as a Process: A Qualitative, Retrospective Longitudinal Study of Overseas Students in Australia (1998)Value-based sales process adaptation in business relationships (2014)How buyer–seller relationship orientation affects adaptation of sales processes to the buying process (2015)The Oxford University Press, 1468–192 (1922)Marketing Management: Analysis, Planning and Control (1973)Consumer Buying Behaviour in Financial Services: An Overview (1992)Discovering market networks (2006)How Does Language Matter for Services? Challenges and Propositions for Service Research (2012)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Experimental Design: Procedures for the Behavioral Sciences (2013)The marketing of professional services (1972)Basic Marketing: A Managerial Approach (1978)Measurement of productivity of professional services (1999)What is a professional service? A conceptual review and bi‐national investigation (2000)Measuring business-to-business professional service quality and its consequences (2004)Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)The Advertising Budgeting Practices of Industrial Marketers (1984)The Marketing Budgeting Process: Marketing Management Implications (1987)Managing a firm's behavior through market orientation development: some empirical findings (2004)Marketingbudgetierung (2006)
this work references cited by second hop

References

  • 1978Toward a theory of professional service marketing130 cited
  • 1979The Marketing of Professional Services — An Organizational Dilemma106 cited
  • 1979An applied theory for marketing industrial services64 cited

Cited by

  • 1990Research Note: Marketing Budgeting Practices of Retailers12 cited
  • 1995Competitive Orientations in Professional Services8 cited

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