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Opinion leaders, adopters, and communicative adopters: A role analysis
16 references·12 citing·43 second hop
Opinion leaders, adopters, and communicative adopters: A role analysis (1989)Opinion leaders, adopters, and communicat…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …Consumer Search: An Extended Framework (1986)Consumer Search: An Extended …Assessment of the Psychometric Properties of an Opinion Leadership Scale (1986)Assessment of the Psychometri…Assessment of the Psychometric Properties of an Opinion Leadership Scale (1986)Assessment of the Psychometri…After the New Wears off: The Temporal Context of Product Involvement (1986)After the New Wears off: The …The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…The diffusion of innovations (1983)The diffusion of innovationsCharacteristics of Adopters and Non-Adopters of Home Computers (1983)Characteristics of Adopters a…Advances in Consumer Research (1983)Advances in Consumer ResearchA Theoretical Model for the Study of Product Importance Perceptions (1983)A Theoretical Model for the S…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Innovativeness: The Concept and Its Measurement (1978)Innovativeness: The Concept a…Innovative Behavior and Communication (1972)Innovative Behavior and Commu…Overlap of Opinion Leadership across Consumer Product Categories (1970)Overlap of Opinion Leadership…Strategies and challenges for constructing and collecting visual corpora from image-based social media platforms (2024)Strategies and challenges for…Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services (2019)Lowering the pirate flag: a T…Der Einsatz von Text Mining zur Bestimmung des Diffusionsprozesses von Produkten (2017)Der Einsatz von Text Mining z…Opinion leadership in small groups (2016)Opinion leadership in small g…An Identification of Factors Motivating Individuals’ Use of Cloud-Based Services (2016)An Identification of Factors …The Contingent Effects of Social Network Sparseness and Centrality on Managerial Innovativeness (2014)The Contingent Effects of Soc…Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review (2014)Influentials and Influence Me…Generation Y's dining information seeking and sharing behavior on social networking sites (2014)Generation Y's dining informa…The Consumer Resistance Behavior towards Innovation (2013)The Consumer Resistance Behav…Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs (2011)Who is talking? An ontology-b…Cellular automata modeling of resistance to innovations: Effects and solutions (2003)Cellular automata modeling of…Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth (2002)Interpersonal Communication a…The Logic of Scientific Discovery. (1959)Diffusion of Innovations (1963)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Localization of Knowledge and the Mobility of Engineers in Regional Networks (1999)Strategies for Theorizing from Process Data (1999)Boston Studies in Philosophy of Science (2012)Conflict, arousal, and curiosity. (1960)A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)Consumer innovativeness (2002)Intellectual Evolution from Adolescence to Adulthood (2009)Diffusion of Innovations 1 (2019)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Perceived Innovation Attributes as Predictors of Innovativeness (1974)Measuring Consumer Innovativeness (1991)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The Strength of Weak Ties (1973)A New Product Growth Model for Consumer Durables (1976)An Information Processing Theory of Consumer Choice (1979)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Research on Innovation: A Review and Agenda for Marketing Science (2006)Diffusion of Innovation (2015)Why Do People Shop? (1972)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)The People's Choice (1945)Mail and Telephone Surveys: The Total Design Method. 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(2004)Bibliometric Methods in Management and Organization (2014)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983The diffusion of innovations6,164 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1986Consumer Search: An Extended Framework1,025 cited
  • 1983A Theoretical Model for the Study of Product Importance Perceptions898 cited
  • 1983Characteristics of Adopters and Non-Adopters of Home Computers610 cited
  • 1986After the New Wears off: The Temporal Context of Product Involvement608 cited
  • 1972Innovative Behavior and Communication590 cited
  • 1970Overlap of Opinion Leadership across Consumer Product Categories381 cited
  • 1986Assessment of the Psychometric Properties of an Opinion Leadership Scale342 cited
  • 1986Assessment of the Psychometric Properties of an Opinion Leadership Scale

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199 cited

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  • 2011Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs303 cited
  • 2002Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth192 cited
  • 2014Generation Y's dining information seeking and sharing behavior on social networking sites146 cited
  • 2003Cellular automata modeling of resistance to innovations: Effects and solutions113 cited
  • 2014Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review85 cited
  • 2013The Consumer Resistance Behavior towards Innovation64 cited
  • 2016Opinion leadership in small groups63 cited
  • 2014The Contingent Effects of Social Network Sparseness and Centrality on Managerial Innovativeness53 cited
  • 2019Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services30 cited
  • 2016An Identification of Factors Motivating Individuals’ Use of Cloud-Based Services23 cited
  • 2024Strategies and challenges for constructing and collecting visual corpora from image-based social media platforms2 cited
  • 2017Der Einsatz von Text Mining zur Bestimmung des Diffusionsprozesses von Produkten1 cited