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• 2008Market Orientation and Internationalization in Small and Medium-Sized Enterprises276 cited
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• 2018UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS200 cited
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• 2019Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy173 cited
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• 2008The implementation of a market orientation161 cited
• 2004The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory153 cited
• 2023A Systematic Review of Resource-Based View and Dynamic Capabilities of Firms and Future Research Avenues146 cited
• 2007Strategic thinking and the IMP approach: A comparative analysis144 cited
• 2002Relationship marketing143 cited
• 2008What makes for CRM system success — Or failure?