References

No references inside the corpus for this window.

Cited by

• 1997A Content Analysis of Guilt Appeals in Popular Magazine Advertisements246 cited
• 1999Content dimensions of Web advertising: a cross-national comparison96 cited
• 2007Advertising visuals in global brands’ local websites: a six-country comparison79 cited
• 2007Cultural Values Reflected in Arab and American Television Advertising73 cited
• 2011Outside the Head and Outside Individualism-Collectivism69 cited
• 2000Informational/Transformational Advertising54 cited
• 2004International advertising strategy53 cited
• 2006How well do advertising images of health and beauty travel across cultures? A self-concept perspective47 cited
• 2009Effects of advertising strategy on consumer-brand relationships: A brand love perspective47 cited
• 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
• 2004Trends and Development in Standardization Adaptation Research40 cited
• 1995Use of foreign language and models in print advertisements in East Asian countries36 cited
• 2003The factors of making the first successful customer reference to leverage the business of start-up software company — multiple case study in Thai software industry34 cited
• 1998