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Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice
16 references·2 citing·44 second hop
Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice (2010)Matching Communication Modalities: The Ef…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Preference Fluency in Choice (2007)Preference Fluency in ChoiceBeyond Vicary’s fantasies: The impact of subliminal priming and brand choice (2006)Beyond Vicary’s fantasies: Th…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective (1992)Order-of-Entry Effects on Con…Advances in Consumer Research (1992)Advances in Consumer ResearchMood and Persuasion (1990)Mood and PersuasionExposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Situational Effects of Advert…Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations. (1971)Facilitation in recognizing p…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review (2024)Effects of Brand Visual Ident…Paths of Resistance (2015)Paths of ResistanceStatistical principles in experimental design. 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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1971Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations.2,947 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 1990Mood and Persuasion738 cited
  • 2007Preference Fluency in Choice558 cited
  • 1993Preattentive Mere Exposure Effects455 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
  • 2006Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice

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308 cited
  • 1992Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective283 cited
  • Cited by

    • 2015Paths of Resistance23 cited
    • 2024Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review12 cited