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The appeal of English in Mexican commerce
10 references·16 citing·40 second hop
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this work references cited by second hop

References

  • 2017Borderlands/La Frontera: The New Mestiza10,735 cited
  • 1992The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95.1,334 cited
  • 1983The Indianization of English : the English language in India542 cited
  • 1966The origins and development of the English language . By Thomas Pyles. Pp. viii, 388. New York: Harcourt, Brace & World, 1964.339 cited
  • 2004The Future of Language163 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures149 cited
  • 1993The English language in Pakistan129 cited
  • 1995Between Worlds: Interpreters, Guides, and Survivors99 cited
  • 2005Signs of multilingualism in Tokyo — a diachronic look at the linguistic landscape98 cited
  • 2003The English of shop signs in Europe66 cited

Cited by

  • 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment77 cited
  • 2013Macro and micro perspectives on the distribution of English in Dutch: A quantitative usage-based analysis of job ads60 cited
  • 2010Creativity and discourse55 cited
  • 2010Streetwise English and French advertising in multilingual DR Congo: symbolism, modernity, and cosmopolitan identity

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50 cited
  • 2010The Difficulties of Learning English: Perceptions and Attitudes in Mexico50 cited
  • 2016Language and advertising effectiveness: code-switching in the Korean marketplace38 cited
  • 2016Constructing and Disputing Brand National Identity in Marketing Discourse34 cited
  • 2012English in the Democratic Republic of the Congo33 cited
  • 2012English in Macedonian television commercials31 cited
  • 2019Linguistic Landscapes28 cited
  • 2016English as the language of marketspeak24 cited
  • 2013Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection22 cited
  • 2019English in Ecuador: a look into the linguistic landscape of Azogues18 cited
  • 2011Multilingualism and Web advertising: addressing French-speaking consumers17 cited
  • 2019English in advertising in Lubumbashi, Democratic Republic of Congo14 cited
  • 2019World Englishes in the Media9 cited