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ArticleRethinking the effect of perceived fit on customers’ evaluations of new products

Daniel C. Smith1995

Article1995

Rethinking the effect of perceived fit on customers’ evaluations of new products

Daniel C. Smith

83 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Innovation and Knowledge Management Customer Service Quality and Loyalty Service and Product Innovation

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1990Comparative fit indexes in structural models.1977Estimating Nonresponse Bias in Mail Surveys 2006The Core Competence of the Corporation 1977Estimating Nonresponse Bias in Mail Surveys 1989EQS : structural equations program manual 1991Assessing Construct Validity in Organizational Research

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2008Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts 2012Online information product design: The influence of product integration on brand extension 2007Virtual Customer Integration in New Product Development in Industrial Markets: The QLL Framework 2004The role of perceived fit in fans' evaluation of sports brand extensions 2016Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

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Details

Year1995

Typearticle

Published1995-12-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations83

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1007/bf02894607

openalex_workW2136546504

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