Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Rethinking the effect of perceived fit on customers’ evaluations of new products

16 references·16 citing·37 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
1988On the Evaluation of Structural Equation Models26,139 cited
1990Comparative fit indexes in structural models.25,213 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
2006The Core Competence of the Corporation11,435 cited
1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
1989EQS : structural equations program manual9,698 cited
1991Assessing Construct Validity in Organizational Research6,615 cited
1983The diffusion of innovations6,164 cited
1974Advertising as Information3,430 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1989Evaluation of goodness-of-fit indices for structural equation models.2,925 cited
1992Advances in Consumer Research2,863 cited
1986Price and Advertising Signals of Product Quality2,284 cited
1981Categorization of Natural Objects1,990 cited
1970Corporate strategy : an analytic approach to business policy for growth and expansion.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,554 cited

Cited by

2008Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts44 cited
2012Online information product design: The influence of product integration on brand extension35 cited
2007Virtual Customer Integration in New Product Development in Industrial Markets: The QLL Framework30 cited
2004The role of perceived fit in fans' evaluation of sports brand extensions28 cited
2016Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction27 cited
2011Brand names on packaging and their impact on purchase preference26 cited
2023Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices22 cited
2015When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit19 cited
2011Implementation of a multi‐brand strategy in action sports18 cited
2002A Hotel Restaurant Brand Alliance Model18 cited
2013Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success17 cited
2014Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions17 cited
1999Across- versus within-class comparative advertising: Insights into prestige class anchoring16 cited
2019Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects15 cited
2018The effect of product line endpoint prices on vertical extensions14 cited
2012Brand extension: using parent brand personality as leverage14 cited