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An Empirical Study on the effect of Brand Equity of Mobile Phones on Customer Satisfaction
16 references·2 citing·30 second hop
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1970Marketing Research3,552 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy

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2,149 cited
  • 1996The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study1,862 cited
  • Cited by

    • 2019Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India17 cited
    • 2024A study on effect of branding on customer buying behaviour with reference to Vellore14 cited