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Establishing Cross-Disciplinary Marketing Education

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References

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1988The dreams of reason: the computer and the rise of the sciences of complexity131 cited

Cited by

1994It is Time to Teach Creativity throughout the Marketing Curriculum38 cited
1998A case for more integrative multi‐disciplinary marketing education37 cited
2006An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum31 cited
1999Implementing an Interdisciplinary Marketing/Engineering Course Project: Project Format, Preliminary Evaluation, and Critical Factor Review29 cited
1999Developing an Integrated Finance and Marketing MBA Core Course29 cited
2005Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management26 cited
2006Bridging the academic/practitioner divide in marketing20 cited
2008Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project19 cited

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1992Implementing Holistic Education in Marketing Courses19 cited

1993A New Model to Implement Marketing Education16 cited

2000Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law15 cited

2010From Classroom to Boardroom: How International Marketing Students Earn Their Way to Experiential Learning Opportunities, and the Case of the "Beyond Borders of a Classroom" Program14 cited

2000Interdisciplinary Teaching Combined with Computer-Based Simulation: A Descriptive Model12 cited

1996Integrating Quality Improvement Tenets into the Marketing Curriculum11 cited

1996Marketing Education for Accountants10 cited

2013Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints8 cited