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Customer perception and response to ethical norms in legal services marketing · Study

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ArticleCustomer perception and response to ethical norms in legal services marketing

Nelson Oly Ndubisi2013

Article2013

Customer perception and response to ethical norms in legal services marketing

Nelson Oly Ndubisi · Rajan Nataraajan · Rebecca Lai

19 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Ethics in Business and Education

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References

1994The Commitment-Trust Theory of Relationship Marketing 1985A Conceptual Model of Service Quality and Its Implications for Future Research 2003Evolving to a New Dominant Logic for Marketing 1977Estimating Nonresponse Bias in Mail Surveys 1960The Norm of Reciprocity: A Preliminary Statement 1965Inequity In Social Exchange 1963Towards an understanding of inequity.2011Incorporating Fairness into Game Theory and Economics

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2016Long‐Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector 2024Marketing ethics in the wholesale and retail sector: empirical evidence from Ethiopia (a qualitative inquiry)

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Year2013

Typearticle

Published2013-02-18

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations19

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2013.01.001

openalex_workW2137736071

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