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Changing Gender Roles in Prime-Time Commercials in Malaysia, Japan, Taiwan, and the United States

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Cited by

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2005Sex-Role Portrayals in African Television Advertising29 cited
2013Age and sex stereotypes in British television advertisements.24 cited
2008Are Television Commercials Still Achievement Scripts for Women?21 cited
2014Should Men Work Outside and Women Stay Home? Revisiting the Cultivation of Gender-Role Attitudes in Japan20 cited
2019The bits and bytes of gender bias in online news: a quantitative content analysis of the representation of women in Vice.com19 cited
2015Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea18 cited
2003THE GENDER-ROLE STEREOTYPING OF MEN AND WOMEN IN HONG KONG TELEVISION ADVERTISEMENTS18 cited
2012Foreign women in Japanese television advertising16 cited
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