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Sex role stereotyping in Australian television advertisements · Study

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ArticleSex role stereotyping in Australian television advertisements

Carmela Pestell1992

Article1992

Sex role stereotyping in Australian television advertisements

Carmela Pestell · Kevin Durkin · Paul Buralli

88 citations·0/0 files stored·Sex Roles

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Media, Gender, and Advertising Gender, Feminism, and Media Gender Roles and Identity Studies

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References

1977Content Analysis in Consumer Research 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years 1975The Portrayal of Men and Women in American Television Commercials 1981Sex‐role stereotyping in British television advertisements 1990Portrayals of women in prime-time network television: Some demographic characteristics 1979Trends in Sex Roles in Television Commercials 1989Sex role messages in television commercials: An update

Cited by

2004Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials 1998Gender Stereotypes in Portuguese Television Advertisements 1999The Portrayal of Men's Family Roles in Television Commercials 2000A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand 1997A Cross-Cultural Content Analysis of Children's Television Advertisements

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Year1992

Typearticle

Published1992-04-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations88

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1007/bf00289910

openalex_workW2005392197

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2008Gender Representation in Television Advertisements in Britain and Saudi Arabia

2005Targeting Adolescents? The Content and Frequency of Alcoholic and Nonalcoholic Beverage Ads in Magazine and Video Formats November 1999–April 2000

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