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The Portrayal of Men's Family Roles in Television Commercials · Study

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ArticleThe Portrayal of Men's Family Roles in Television Commercials

Gayle Kaufman1999

Article1999

The Portrayal of Men's Family Roles in Television Commercials

78 citations·0/0 files stored·Sex Roles

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Media, Gender, and Advertising Family Dynamics and Relationships Work-Family Balance Challenges

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References

1984Content Analysis: An Introduction to its Methodology.1983Marriage, Divorce, Remarriage.1985The Gender Factory: The Apportionment of Work in American Households 1983Dividing Work, Sharing Work, and In-Between: Marriage Patterns and Depression 1988Fatherhood and Social Change 1982The Inner American: A Self-Portrait from 1957 to 1976 1981The good-provider role: Its rise and fall.1988Historical changes in the household division of labor

Cited by

2019En-Gendering Power and Empowerment in Advertising: A Content Analysis 2002Sex and Sexuality in Men's Personal Advertisements 2009Gender and Media: Content, Uses, and Impact 2006Working Hard or Hardly Working? Gender, Humor, and the Performance of Domestic Chores in Television Commercials 2013A content analysis of male roles in television advertising: Do traditional roles still hold?2014From overt provider to invisible presence: discursive shifts in advertising portrayals of the father inGood Housekeeping, 1950–2010

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2006Working Hard or Hardly Working? Gender, Humor, and the Performance of Domestic Chores in Television Commercialsarticle · 6 shared references 1999Gender Role Stereotyping in Advertisements on Two British Radio Stationsarticle · 6 shared references 1997Gender role stereotyping in Australian radio commercialsarticle · 6 shared references 2004The Effects of Gender‐Stereotyped Radio Commercials1article · 6 shared references 2007Gender Stereotypes in Spanish Television Commercialsarticle · 5 shared references 1997A Cross-Cultural Content Analysis of Children's Television Advertisementsarticle · 5 shared references

Details

Year1999

Typearticle

Published1999-09-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations78

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1023/a:1018878917810

openalex_workW67975568

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2010Gender in Spanish Daily Newspapers

2005The psychology of media and politics