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The Portrayal of Men's Family Roles in Television Commercials
16 references·12 citing·42 second hop
The Portrayal of Men's Family Roles in Television Commercials (1999)The Portrayal of Men's Family Roles in Te…Gender and Parenthood * (2018)Gender and Parenthood *Family Diversity and the Division of Domestic Labor: How Much Have Things Really Changed? (1993)Family Diversity and the Divi…?Changing men? and feminist politics in the United States (1993)?Changing men? and feminist p…New Families, No Families? The Transformation of the American Home. (1992)New Families, No Families? Th…Sex role messages in television commercials: An update (1989)Sex role messages in televisi…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Historical changes in the household division of labor (1988)Historical changes in the hou…Fatherhood and Social Change (1988)Fatherhood and Social ChangeAmerican fathering in historical perspective. (1987)American fathering in histori…The Gender Factory: The Apportionment of Work in American Households (1985)The Gender Factory: The Appor…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Marriage, Divorce, Remarriage. (1983)Marriage, Divorce, Remarriage.Dividing Work, Sharing Work, and In-Between: Marriage Patterns and Depression (1983)Dividing Work, Sharing Work, …The Inner American: A Self-Portrait from 1957 to 1976 (1982)The Inner American: A Self-Po…The good-provider role: Its rise and fall. (1981)The good-provider role: Its r…Sex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…En-Gendering Power and Empowerment in Advertising: A Content Analysis (2019)En-Gendering Power and Empowe…Communion-over-Agency Effects on Advertising Effectiveness (2015)Communion-over-Agency Effects…From overt provider to invisible presence: discursive shifts in advertising portrayals of the father inGood Housekeeping, 1950–2010 (2014)From overt provider to invisi…A content analysis of male roles in television advertising: Do traditional roles still hold? (2013)A content analysis of male ro…Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements (2012)Watching Each Other: Portraya…Gender in Spanish Daily Newspapers (2010)Gender in Spanish Daily Newsp…Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials (2010)Family man in advertising? A …Gender and Media: Content, Uses, and Impact (2009)Gender and Media: Content, Us…Working Hard or Hardly Working? Gender, Humor, and the Performance of Domestic Chores in Television Commercials (2006)Working Hard or Hardly Workin…The psychology of media and politics (2005)The psychology of media and p…A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review (2003)A Longitudinal Content Analys…Sex and Sexuality in Men's Personal Advertisements (2002)Sex and Sexuality in Men's Pe…Middletown : a study in American culture (1929)The Sociological Imagination (1959)Symbolic Interactionism: Perspective and Method. (1971)Finding an Extra Day a Week: The Positive Influence of Perceived Job Flexibility on Work and Family Life Balance* (2001)Gender Differences in the Quantity and Quality of Free Time: The U.S. Experience (2003)The Cognitive Dimension of Household Labor (2019)ASSESSING DEPRESSIVE SYMPTOMS IN FIVE PSYCHIATRIC POPULATIONS: A VALIDATION STUDY (1977)On Merging Identity Theory and Stress Research (1991)The Division of Household Labor (1996)Gender and Mental Health (2012)The Portrayal of Men and Women in American Television Commercials (1975)Sex stereotyping in advertising (1983)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. 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(1990)From Social Inequality to Personal Entitlement: the Role of Social Comparisons, Legitimacy Appraisals, and Group Membership (1994)Care in Context: Men's Unpaid Work in 20 Countries, 1965–2003 (2006)Religious Participation in Early Adulthood: Age and Family Life Cycle Effects on Church Membership (1995)Effective Work/Life Strategies: Working Couples, Work Conditions, Gender, and Life Quality (2000)The Influence of Parenthood on the Work Effort of Married Men and Women (2000)A Theory of Marriage Timing (1988)Five Decades of Educational Assortative Mating (1991)Maternal Employment and Time with Children: Dramatic Change or Surprising Continuity? (2000)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Children and the elderly: Divergent paths for America’s dependents (1984)Women's involvement in multiple roles and psychological distress. (1985)Interpersonal conflict at work and psychological outcomes: Testing a model among young workers. (2000)
this work references cited by second hop

References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1983Marriage, Divorce, Remarriage.774 cited
  • 1985The Gender Factory: The Apportionment of Work in American Households606 cited
  • 1983Dividing Work, Sharing Work, and In-Between: Marriage Patterns and Depression574 cited
  • 1988Fatherhood and Social Change483 cited
  • 1982The Inner American: A Self-Portrait from 1957 to 1976430 cited
  • 1981The good-provider role: Its rise and fall.383 cited
  • 1988Historical changes in the household division of labor363 cited
  • 1992New Families, No Families? The Transformation of the American Home.299 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1993?Changing men? and feminist politics in the United States218 cited
  • 2018Gender and Parenthood *186 cited
  • 1981Sex‐role stereotyping in British television advertisements160 cited
  • 1987American fathering in historical perspective.150 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 1993

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Family Diversity and the Division of Domestic Labor: How Much Have Things Really Changed?
144 cited

Cited by

  • 2019En-Gendering Power and Empowerment in Advertising: A Content Analysis67 cited
  • 2002Sex and Sexuality in Men's Personal Advertisements57 cited
  • 2009Gender and Media: Content, Uses, and Impact50 cited
  • 2006Working Hard or Hardly Working? Gender, Humor, and the Performance of Domestic Chores in Television Commercials49 cited
  • 2013A content analysis of male roles in television advertising: Do traditional roles still hold?48 cited
  • 2014From overt provider to invisible presence: discursive shifts in advertising portrayals of the father inGood Housekeeping, 1950–201046 cited
  • 2010Gender in Spanish Daily Newspapers41 cited
  • 2005The psychology of media and politics37 cited
  • 2015Communion-over-Agency Effects on Advertising Effectiveness31 cited
  • 2012Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements28 cited
  • 2003A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review27 cited
  • 2010Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials24 cited