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Yield Optimization of Display Advertising with Ad Exchange
8 references·16 citing·43 second hop
Yield Optimization of Display Advertising with Ad Exchange (2014)Yield Optimization of Display Advertising…Ad click prediction (2013)Ad click predictionA Re-Solving Heuristic with Bounded Revenue Loss for Network Revenue Management with Customer Choice (2012)A Re-Solving Heuristic with B…Lectures on Stochastic Programming (2009)Lectures on Stochastic Progra…A Note on Probability Distributions with Increasing Generalized Failure Rates (2006)A Note on Probability Distrib…The Theory and Practice of Revenue Management (2004)The Theory and Practice of Re…An Analysis of Bid-Price Controls for Network Revenue Management (1998)An Analysis of Bid-Price Cont…Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Optimal Dynamic Pricing of In…A Theory of Auctions and Competitive Bidding (1982)A Theory of Auctions and Comp…Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment (2022)Incentive Misalignments in Pr…Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments (2022)Cold Start to Improve Market …Revenue Management and the Rise of the Algorithmic Economy (2020)Revenue Management and the Ri…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…Research in Operations Management and Information Systems Interface (2018)Research in Operations Manage…Cost-per-Impression Pricing for Display Advertising (2018)Cost-per-Impression Pricing f…Real-Time Bidding in Online Display Advertising (2017)Real-Time Bidding in Online D…Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium (2017)Learning in Repeated Auctions…Crowdsourcing Exploration (2017)Crowdsourcing ExplorationA Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements (2017)A Unified Framework for the S…Optimizing Performance-Based Internet Advertisement Campaigns (2016)Optimizing Performance-Based …Dynamic Pricing in High-Dimensions (2016)Dynamic Pricing in High-Dimen…Advertising Strategies for Mobile Platforms With “Apps” (2016)Advertising Strategies for Mo…Adverse Selection and Auction Design for Internet Display Advertising (2016)Adverse Selection and Auction…Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Repeated Auctions with Budget…Optimizing Display Advertising Markets: Challenges and Directions (2015)Optimizing Display Advertisin…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Good News and Bad News: Representation Theorems and Applications (1981)Optimal Auction Design (1981)The Theory of Incentives: The Principal-Agent Model (2001)Field Experiments (2004)Selling to the Newsvendor: An Analysis of Price-Only Contracts (2001)Dynamic Pricing for Nonperishable Products with Demand Learning (2009)Technical Note—A Risk-Averse Newsvendor Model Under the CVaR Criterion (2009)Game-theoretic analysis for an emission-dependent supply chain in a ‘cap-and-trade’ system (2011)Revenue Management Under a General Discrete Choice Model of Consumer Behavior (2004)A General Attraction Model and Sales-Based Linear Program for Network Revenue Management Under Customer Choice (2014)A review of choice-based revenue management: Theory and methods (2018)Joint Dynamic Pricing and Order Fulfillment for E-commerce Retailers (2018)Point Processes and Queues (1981)Pricing and the Newsvendor Problem: A Review with Extensions (1999)Revenue Management: Research Overview and Prospects (1999)Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions (2003)Online convex programming and generalized infinitesimal gradient ascent (2003)The Operational Value of Social Media Information (2015)Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)Targeting and Privacy in Mobile Advertising (2018)A Taxonomy and Research Overview of Perishable-Asset Revenue Management: Yield Management, Overbooking, and Pricing (1992)Yield Management at American Airlines (1992)Airline Yield Management with Overbooking, Cancellations, and No-Shows (1999)Retailer-Supplier Flexible Commitments Contracts: A Robust Optimization Approach (2005)On the Choice-Based Linear Programming Model for Network Revenue Management (2007)Bundling Information Goods: Pricing, Profits, and Efficiency (1999)The Economics of Privacy (2016)First-Price Auctions in Online Display Advertising (2019)Mobile advertising: A systematic literature review and future research agenda (2021)Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data (2022)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Supply Chain Inventory Management and the Value of Shared Information (2000)Big Data Analytics in Operations Management (2017)Thomas Kuhn on Paradigms (2020)Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda (2021)AI and emerging technology adoption: a research agenda for operations management (2023)A Sampling-and-Discarding Approach to Chance-Constrained Optimization: Feasibility and Optimality (2010)A Guide to Sample Average Approximation (2014)Data-driven chance constrained stochastic program (2015)Perspectives in supply chain risk management (2006)Robust strategies for mitigating supply chain disruptions (2006)Intertemporal Pricing with Strategic Customer Behavior (2007)
this work references cited by second hop

References

  • 1982A Theory of Auctions and Competitive Bidding3,770 cited
  • 2004The Theory and Practice of Revenue Management2,238 cited
  • 1994Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons1,560 cited
  • 2009Lectures on Stochastic Programming1,419 cited
  • 2013Ad click prediction870 cited
  • 1998An Analysis of Bid-Price Controls for Network Revenue Management412 cited
  • 2006A Note on Probability Distributions with Increasing Generalized Failure Rates350 cited
  • 2012A Re-Solving Heuristic with Bounded Revenue Loss for Network Revenue Management with Customer Choice172 cited

Cited by

  • 2018Research in Operations Management and Information Systems Interface198 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2015Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design165 cited
  • 2017Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium151 cited
  • 2017Crowdsourcing Exploration136 cited
  • 2017Real-Time Bidding in Online Display Advertising102 cited
  • 2016Dynamic Pricing in High-Dimensions60 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2016Adverse Selection and Auction Design for Internet Display Advertising49 cited
  • 2022Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments46 cited
  • 2015Optimizing Display Advertising Markets: Challenges and Directions45 cited
  • 2017A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements38 cited
  • 2016Optimizing Performance-Based Internet Advertisement Campaigns37 cited
  • 2016Advertising Strategies for Mobile Platforms With “Apps”35 cited
  • 2020Revenue Management and the Rise of the Algorithmic Economy27 cited
  • 2018Cost-per-Impression Pricing for Display Advertising27 cited
  • 2022Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment22 cited