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The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment
16 references·2 citing·39 second hop
The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment (2015)The Impact of Product Innovation on Relat…Satisfaction: A Behavioral Perspective on the Consumer (2014)Satisfaction: A Behavioral Pe…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Is innovation always benefici…Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance (2001)Product innovativeness from t…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …The resolution of conflict;: Constructive and destructive processes (1973)The resolution of conflict;: …The Resolution of Conflict (1973)The Resolution of ConflictDetermining Sample Size for Research Activities (1970)Determining Sample Size for R…Market Growth Strategy through Consumers’ Satisfaction, Product Quality and Brand Image: Evidence from Jakarta Indonesia (2021)Market Growth Strategy throug…Fostering partner relationship management in B2B ecosystems of electronic media (2017)Fostering partner relationshi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Quality, satisfaction and behavioral intentions (2000)Dimensions of Brand Personality (1997)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate Sustainability: First Evidence on Materiality (2016)Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1970Determining Sample Size for Research Activities18,904 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 2014Satisfaction: A Behavioral Perspective on the Consumer3,003 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2010Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs1,890 cited
  • 1973The Resolution of Conflict1,589 cited
  • 1973The resolution of conflict;: Constructive and destructive processes1,438 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 2003Development and Validation of a Brand Trust Scale

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874 cited
  • 2001Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance778 cited
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    • 2017Fostering partner relationship management in B2B ecosystems of electronic media28 cited
    • 2021Market Growth Strategy through Consumers’ Satisfaction, Product Quality and Brand Image: Evidence from Jakarta Indonesia10 cited