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Using Context to Improve Predictive Modeling of Customers in Personalization Applications

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References

1995Managing in the marketspace471 cited
2015Consumer Decision Making434 cited
1979Task Complexity and Contingent Processing in Brand Choice283 cited

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2017A hybrid approach for predicting customers’ individual purchase behavior23 cited
2012Using context to improve the effectiveness of segmentation and targeting in e-commerce18 cited
2013The effect of context on misclassification costs in e-commerce applications15 cited
2023When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process8 cited
2016TCB: A feature transformation method based central behavior for user interest prediction on mobile big data7 cited

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