References

• 1991Handbook of reading research6,847 cited
• 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
• 1968The Technique of Clear Writing.1,641 cited
• 1950The Art of Readable Writing565 cited
• 1996THE INFORMATION CONTENT OF THE PRESIDENT'S LETTER TO SHAREHOLDERS340 cited
• 1993Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations319 cited
• 1980Unintelligible Management Research and Academic Prestige208 cited
• 1986An Investigation into Annual Report Readability and Corporate Risk-Return Relationships188 cited
• 1975How to write plain English167 cited
• 2008The Readability of Marketing Journals: Are Award-Winning Articles Better Written?88 cited
• 2003Testing consumers' motivation and linguistic ability as moderators of advertising readability65 cited
• 2004Barriers to practical use of academic marketing knowledge63 cited
• 1992Measuring readability: A comparison of accounting textbooks58 cited
• 2004How effectively do marketing journals transfer useful learning from scholars to practitioners?57 cited
• 2016The Cloze Procedure: A Methodology for Determining the Understandability of Accounting Textbooks