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What do advertisements really do for brands?
7 references·2 citing·34 second hop
What do advertisements really do for brands? (2000)What do advertisements really do for bran…What can advertising really do for brands? (1999)What can advertising really d…Building Better TV Schedules: New Light from the Single Source (1997)Building Better TV Schedules:…The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…When Brands Go Dark: A Replication and Extension (2023)When Brands Go Dark: A Replic…If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’ (2001)If the Question Is Ad Effects…What is the short-term effect of advertising? (1971)The Effects of Advertising on Brand Switching and Repeat Purchasing (1994)Advertiser Risk Taking, Campaign Originality, and Campaign Performance (2013)Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies (2015)Do Price Promotions Help or Hurt Premium-Product Brands? (2015)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Why Some New Products are More Successful than Others (2001)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)Information and Consumer Behavior (1970)Reliability of Nominal Data Based on Qualitative Judgments (1989)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Advances in Consumer Research (2025)The price elasticity of selective demand : a meta-analysis of sales response models (1988)Language, Truth, and Logic. (1938)Positioning: The Battle for Your Mind (1981)Managing Brand Equity (1991)Brand image, equity, and sports sponsorship (2009)The Role of Integrated Marketing Communications in Enhancement of SMEs Growth in South Africa (2015)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Repeat-Buying: Facts, Theory and Applications. (1991)Replications and extensions in marketing: Rarely published but quite contrary (1994)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)Assessing the Competitive Interaction between Private Labels and National Brands (2000)Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007)Meta-analysis: integrating accumulated knowledge (2017)Chapter 16 Inter-industry studies of structure and performance (1989)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)
this work references cited by second hop

References

  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales564 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales269 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results222 cited
  • 1997Building Better TV Schedules: New Light from the Single Source33 cited
  • 1999What can advertising really do for brands?22 cited

Cited by

  • 2001If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’11 cited
  • 2023When Brands Go Dark: A Replication and Extension8 cited

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