Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brand Dilution: When Do New Brands Hurt Existing Brands?

10 references·16 citing·52 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1955Construct validity in psychological tests.11,186 cited
1977Features of similarity.7,414 cited
1993Respects for similarity.1,150 cited
1998The Negative Impact of Extensions: Can Flagship Products Be Diluted?425 cited
1996What is Brand Equity Anyway, and how do you Measure it?302 cited
1927The Rational Basis of Trademark Protection273 cited
2002MEMORY AND DECISION MAKING240 cited
1999The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes231 cited
2000Trademark Dilution: Empirical Measures for an Elusive Concept65 cited

Cited by

2012Celebrity co-branding partners as irrelevant brand information in advertisements94 cited
2014Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands77 cited
2020Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions75 cited
2023Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community58 cited
2013Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

58 cited

2012Enhancing brand image via sponsorship55 cited

2018“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists55 cited

2018The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit46 cited

2011Associative Networks: A New Approach to Market Segmentation44 cited

2015Exploring the Legality of Consumer Anti-branding Activities in the Digital Age41 cited

2015On the Price Elasticity of Demand for Trademarks34 cited

2017Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference34 cited

2012Effects of Strategic Exiting from Sponsorship after Negative Event Publicity33 cited

2018Luxury brand dilution: investigating the impact of renting by Millennials on brand equity33 cited

2012Abstracting Empirical Generalizations from Private Label Brand Research33 cited

2018Shopper marketing moderators of the brand equity – behavioral loyalty relationship32 cited