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The Television Advertising Battleground in the 2004 Presidential Election
16 references·1 citing·44 second hop
The Television Advertising Battleground in the 2004 Presidential Election (2005)The Television Advertising Battleground i…Handbook of Political Communication Research (2004)Handbook of Political Communi…Videostyle in presidential campaigns: style and content of televised political advertising (2001)Videostyle in presidential ca…Handbook of political marketing (2000)Handbook of political marketi…The Effects of Negative Political Advertisements: A Meta-Analytic Assessment (1999)The Effects of Negative Polit…Seeing Spots (1999)Seeing SpotsGoing negative : how political advertisements shrink and polarize the electorate (1997)Going negative : how politica…Campaign Issue Knowledge and Salience: Comparing Reception from TV Commercials, TV News and Newspapers (1996)Campaign Issue Knowledge and …Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns (1994)Riding the Wave and Claiming …Appeals and strategies of negative political advertising (1988)Appeals and strategies of neg…An experimental study of the effectiveness of negative political advertisements (1987)An experimental study of the …New perspectives on political advertising (1986)New perspectives on political…The Spot: The Rise of Political Advertising on Television (1985)The Spot: The Rise of Politic…Effects of negative political advertising: The roles of sponsor and rebuttal (1985)Effects of negative political…Voter Responses to Negative Political Ads (1984)Voter Responses to Negative P…American Political Science review (1984)American Political Science re…Content Analysis: A Handbook with Applications for the Study of International Crisis. (1964)Content Analysis: A Handbook …Comparing Young Voters' Political Engagement in the United States and Europe (2007)Comparing Young Voters' Polit…The Influence of Source Credibility on Communication Effectiveness (1951)Experimental Design: Procedures for the Behavioral Sciences. (1969)Effects of negative political advertising on the political process (1990)Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988 (1991)An Exploration of the Effects of Negative Political Advertising on Political Decision Making (2002)Experimental Design: Procedures for the Behavioral Sciences (2013)The Agenda-Setting Function of Mass Media (1972)Judgment under Uncertainty: Heuristics and Biases (1975)The file drawer problem and tolerance for null results. (1979)Campaign Advertising and Democratic Citizenship (2004)Democracy and Economic Growth: A Meta‐Analysis (2008)Personality and the Foundations of Political Behavior (2010)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)News that matters : television and American opinion (1987)The Reasoning Voter (1991)Avoidance or Engagement? Issue Convergence in U.S. Presidential Campaigns, 1960-2000 (2004)The Associative Dimension of Issue Ownership (2012)Which Issues do Parties Emphasise? Salience Strategies and Party Organisation in Multiparty Systems (2014)Coefficient Alpha and the Internal Structure of Tests (1951)Critical Elections and the Mainsprings of American Politics. (1971)Mass Media and American Politics, by Doris A. Graber (1980)Negative Campaign Advertising: Demobilizer or Mobilizer? (1999)The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988–96 (1999)The Political Economy of Government Responsiveness: Theory and Evidence from India (2002)An Economic Theory of Democracy. (1958)The Postmodern Condition: A Report on Knowledge (1984)Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research (2006)The Mediating Role of Knowledge and Efficacy in the Effects of Communication on Political Participation (2011)The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication (2012)Diffusion of Innovations 1 (2019)Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns (2002)The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)Cambridge Handbook of Experimental Political Science (2011)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)Negative Campaigning (2009)The Psychology of Group Conflict and the Dynamics of Oppression (1993)Focus group methodology: a review (1998)The American voter revisited (2009)Continuity and Transformation in the World Polity: Toward a Neorealist Synthesis (1983)The lessons of learning: Reconciling theories of policy learning and policy change (1992)Why Do Some Civil Wars Last So Much Longer than Others? (2004)Changing Campaign Communications: A Party-Centered Theory of Professionalized Campaigning (2001)The Marriage of Politics and Marketing (2001)The ‘new’ discourse of the Front National under Marine Le Pen: A slight change with a big impact (2016)
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References

  • 1984American Political Science review1,874 cited
  • 1997Going negative : how political advertisements shrink and polarize the electorate825 cited
  • 2004Handbook of Political Communication Research463 cited
  • 1994Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns462 cited
  • 2000Handbook of political marketing449 cited
  • 1999The Effects of Negative Political Advertisements: A Meta-Analytic Assessment431 cited
  • 1996Campaign Issue Knowledge and Salience: Comparing Reception from TV Commercials, TV News and Newspapers337 cited
  • 1984Voter Responses to Negative Political Ads297 cited
  • 1985The Spot: The Rise of Political Advertising on Television204 cited
  • 1985Effects of negative political advertising: The roles of sponsor and rebuttal174 cited
  • 1986New perspectives on political advertising165 cited
  • 2001Videostyle in presidential campaigns: style and content of televised political advertising159 cited
  • 1964Content Analysis: A Handbook with Applications for the Study of International Crisis.143 cited
  • 1988Appeals and strategies of negative political advertising134 cited
  • 1987An experimental study of the effectiveness of negative political advertisements

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120 cited
  • 1999Seeing Spots115 cited
  • Cited by

    • 2007Comparing Young Voters' Political Engagement in the United States and Europe83 cited