References

• 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
• 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
• 1996Advertising Value and Advertising on the Web1,361 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
• 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
• 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
• 1995How Consumers Assess the Value of Advertising774 cited
• 2002Exploring the Implications of M-Commerce for Markets and Marketing683 cited
• 2003Building customer trust in mobile commerce638 cited
• 1983Marketing: Theory and Practice625 cited
• 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
• 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
• 1987Marketing and Exchange520 cited
• 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited