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• 2019Cosmetics purchase behavior of educated millennial Muslim females114 cited
• 2017Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry80 cited
• 2017Intention to Purchase Counterfeit Luxury Products: A Comparative Study Between Pakistani and the UK Consumers42 cited
• 2020Factors Influencing Customer Purchase Intention Towards Insurance Products33 cited
• 2019The impact of age on the customers buying behaviour and attitude to price26 cited
• 2018Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision24 cited
• 2020Preferences of Different Target Groups of Consumers in Case of Furniture Purchase19 cited
• 2018The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia18 cited
• 2018Effect of Lifestyle on Consumer Decision Making: A Study of Women Consumer of Pakistan16 cited
• 2020Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo16 cited
• 2017Consumer's Attitudes to Corporate Social Responsibility and Green Marketing15 cited
• 2013Tüketicilerin Markaya Duyduğu Güven ve Marka Bağlılığı İlişkisi15 cited
• 2018Service Delivery: The Perceptions of Users’ of Library Services in a Private University in Africa