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Americans Reject Tailored Advertising and Three Activities that Enable It
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  • 2013Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services286 cited
  • 2018Exploring Motivations for Online Privacy Protection Behavior: Insights From Panel Data260 cited
  • 2013Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe238 cited
  • 2020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?230 cited
  • 2012Personalization and privacy: a survey of privacy risks and remedies in personalization-based systems226 cited
  • 2015Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites209 cited
  • 2015Understanding Privacy Online: Development of a Social Contract Approach to Privacy189 cited
  • 2016Exploring how consumers cope with online behavioral advertising184 cited
  • 2013Dataveillance and Countervailance175 cited
  • 2015Tracking users' visual attention and responses to personalized advertising based on task cognitive demand174 cited
  • 2017The penalty for privacy violations: How privacy violations impact trust online169 cited
  • 2012The economics of advertising and privacy168 cited
  • 2010Americans' attitudes about internet behavioral advertising practices161 cited

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  • 2014Teens’ concern for privacy when using social networking sites: An analysis of socialization agents and relationships with privacy-protecting behaviors156 cited
  • 2012Why Johnny can't opt out155 cited
  • 2016When Private Information Settles the Bill: Money and Privacy in Google's Market for Smartphone Applications148 cited