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Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media
16 references·3 citing·31 second hop
Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media (2015)Does Being Social Matter? Effects of Enab…The Presentation of Self in Everyday Life (2023)The Presentation of Self in E…MANAGING PUBLIC RELATIONS (2018)MANAGING PUBLIC RELATIONSCommunication And Persuasion (2017)Communication And PersuasionCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Handbook of Social Psychology (2013)Handbook of Social Psychology4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)4 What Is Web 2.0? Design Pat…Who are the social media influencers? A study of public perceptions of personality (2010)Who are the social media infl…Social and Heuristic Approaches to Credibility Evaluation Online (2010)Social and Heuristic Approach…Handbook of Interpersonal Communication (2008)Handbook of Interpersonal Com…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…The Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…Communication and persuasion. (1954)Communication and persuasion.Intention to Purchase Sustainable Fashion (2023)Intention to Purchase Sustain…Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility (2020)Effect of Social Media Influe…‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)‘You really are a great big s…The Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Elaboration Likelihood Model of Persuasion (1986)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The role of transportation in the persuasiveness of public narratives. (2000)Advances in Consumer Research (2025)Social Identity Theory and the Organization (1989)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Users of the world, unite! The challenges and opportunities of Social Media (2009)Being and Nothingness (2022)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Theory of Cognitive Dissonance (2017)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)The Emerging Field of Emotion Regulation: An Integrative Review (1998)The Theory and Practice of Online Learning (2008)Social Media: Defining, Developing, and Divining (2015)The Platformization of the Web: Making Web Data Platform Ready (2015)Emotional Intelligence (1990)
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References

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  • 2023The Presentation of Self in Everyday Life17,623 cited
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  • 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software5,601 cited
  • 1986Communication and Persuasion5,382 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change5,011 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 2017Communication And Persuasion2,248 cited
  • 2018MANAGING PUBLIC RELATIONS2,197 cited
  • 2008Handbook of Interpersonal Communication1,785 cited
  • 2010Who are the social media influencers? A study of public perceptions of personality1,647 cited
  • 2010Social and Heuristic Approaches to Credibility Evaluation Online1,393 cited

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  • 1954Communication and persuasion.982 cited
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    • 2023Intention to Purchase Sustainable Fashion5 cited