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The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies
16 references·8 citing·48 second hop
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews6,062 cited
  • 1997Film Critics: Influencers or Predictors?883 cited
  • 2003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures675 cited
  • 2007Entertainment industry economics: a guide for financial analysis561 cited
  • 2001The Category-Demand Effects of Price Promotions538 cited
  • 1996A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures477 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity449 cited
  • 2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test436 cited
  • 2004Who Benefits from Store Brand Entry?369 cited
  • 1999A Bayesian Model to Forecast New Product Performance in Domestic and International Markets338 cited
  • 1984Lag-Length Selection and Tests of Granger Causality Between Money and Income324 cited
  • 2004Do Promotions Benefit Manufacturers, Retailers, or Both?302 cited
  • 2004Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle299 cited

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1985
Lag-Length Selection and Tests of Granger Causality Between Money and Income
285 cited
  • 1998Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game277 cited
  • Cited by

    • 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness417 cited
    • 2011The long-term box office performance of sequel movies61 cited
    • 2009Revealed word-of-mouth demand and adaptive supply: survival of motion pictures at the Australian box office48 cited
    • 2016Knowing What Your Customer Wants: Improving Inventory Allocation Decisions in Online Movie Rental Systems13 cited
    • 2022Retail distribution evaluation in brand-level sales response models9 cited
    • 2022Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.7 cited
    • 2007Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach7 cited
    • 2010Market Response and Marketing Mix Models: Trends and Research Opportunities7 cited