Face-to-Face versus Web Surveying in a High-Internet-Coverage Population: Differences in Response Quality

Dirk Heerwegh · Geert Loosveldt

369 citations0/0 files storedPublic Opinion Quarterly

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Mobile Crowdsensing and Crowdsourcing

Abstract

The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher “don't know” response rate, to differentiate less on rating scales, and to produce more item nonresponse than face-to-face survey respondents.

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2007Mail and internet surveys : the tailored design method 2000The Psychology of Survey Response 1991Response strategies for coping with the cognitive demands of attitude measures in surveys 2000Web Surveys 2005Mode of questionnaire administration can have serious effects on data quality 2004A Comparison of Web and Mail Survey Response Rates 1991The Design And Administration Of Mail Surveys 1999Nonresponse in Household Interview Surveys

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