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The common ground of relationships and exchange: towards a contractual foundation of marketing
16 references·0 citing·46 second hop
The common ground of relationships and exchange: towards a contractual foundation of marketing (2012)The common ground of relationships and ex…Non-Contractual Relations in Business: A Preliminary Study (2018)Non-Contractual Relations in …Managing the co-creation of value (2007)Managing the co-creation of v…Open Business Models: How to Thrive in the New Innovation Landscape (2006)Open Business Models: How to …Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The New Institutional Economics (2002)The New Institutional Economi…The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)The Relational View: Cooperat…Economic Analysis of Property Rights (1997)Economic Analysis of Property…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration (1986)The Costs and Benefits of Own…The economic institutions of capitalism firms, markets, relational contracting (1985)The economic institutions of …Non-Contractual Relations in Business: A Preliminary Study (1963)Non-Contractual Relations in …The Problem of Social Cost (1960)The Problem of Social CostRisk, Uncertainty and Profit (1921)Risk, Uncertainty and ProfitExchange and Power in Social Life. (1965)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exchange and Power in Social Life (2017)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)Specification Tests in Econometrics (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Nature of the Firm (1937)Vertical Integration, Appropriable Rents, and the Competitive Contracting Process (1978)Comparative Economic Organization: The Analysis of Discrete Structural Alternatives (1991)Multitask Principal–Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design (1991)The New Institutional Economics: Taking Stock, Looking Ahead (2000)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)A Survey of Corporate Governance (1997)The law of torts (2005)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Value creation in E‐business (2001)Firm resources and sustained competitive advantage (2004)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Towards a Theory of Ecosystems (2018)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Toward a knowledge‐based theory of the firm (1996)The Promise of Enterpreneurship as a Field of Research (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The resource‐based view within the conversation of strategic management (1992)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Institutions as the Fundamental Cause of Long-Run Growth (2004)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1960The Problem of Social Cost18,598 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage12,416 cited
  • 1921Risk, Uncertainty and Profit9,967 cited
  • 1986The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration9,369 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1985The economic institutions of capitalism firms, markets, relational contracting7,263 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,718 cited
  • 2007Managing the co-creation of value3,504 cited
  • 1963Non-Contractual Relations in Business: A Preliminary Study2,490 cited
  • 2002The New Institutional Economics2,388 cited
  • 2006Open Business Models: How to Thrive in the New Innovation Landscape2,265 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 1997Economic Analysis of Property Rights2,053 cited

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2018
Non-Contractual Relations in Business: A Preliminary Study
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