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ArticleCustomer lifetime valuation using real options analysis

Hamidreza Koosha2015

Article2015

Customer lifetime valuation using real options analysis

Hamidreza Koosha · Amir Albadvi

7 citations·0/0 files stored·Journal of Marketing Analytics

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Customer churn and segmentation Customer Service Quality and Loyalty Capital Investment and Risk Analysis

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References

1998Customer lifetime value: Marketing models and applications 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy 2006Modeling Customer Lifetime Value 2001Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing 2002Customer lifetime value research in marketing: A review and future directions 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry 2001Fundamentals of Futures and Options Markets

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2014Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Researcharticle · 13 shared references 2013A marketing view of the customer value: Customer lifetime value and customer equityarticle · 11 shared references 2009Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungenarticle · 9 shared references 2010Customer assets and customer equity: Management and measurement issuesarticle · 8 shared references 2019Predicting Customer Lifetime Value in Free-to-Play Gameschapter · 8 shared references 2018An Empirical Assessment of Customer Lifetime Value Models within Data Miningarticle · 8 shared references

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Year2015

Typearticle

Published2015-08-31

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations7

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/jma.2015.12

openalex_workW2143437656

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