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Customer lifetime valuation using real options analysis
16 references·0 citing·47 second hop
Customer lifetime valuation using real options analysis (2015)Customer lifetime valuation using real op…Risk Uncertainty and Supply Chain Decisions: A Real Options Perspective (2010)Risk Uncertainty and Supply C…Choosing the Right Metrics to Maximize Profitability and Shareholder Value (2009)Choosing the Right Metrics to…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships (2005)Making Customer Relationship …Customer lifetime value approaches and best practice applications (2004)Customer lifetime value appro…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…The value of management flexibility—a real option approach to investment evaluation (2003)The value of management flexi…Linking customer lifetime value with shareholder value (2003)Linking customer lifetime val…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…The allocation of promotion budget to maximize customer equity (2001)The allocation of promotion b…Manufacturing flexibility and real options: A review (2001)Manufacturing flexibility and…Fundamentals of Futures and Options Markets (2001)Fundamentals of Futures and O…Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing (2001)Diagnosing Customer Value: In…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Mailing Decisions in the Catalog Sales Industry (1996)Mailing Decisions in the Cata…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Loyalty Effect (2001)E-LOYALTY: YOUR SECRET WEAPON ON THE WEB (2003)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer Metrics and Their Impact on Financial Performance (2006)Creating Enduring Customer Value (2016)The Politics of Distribution (1955)Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Consumer perceived value: The development of a multiple item scale (2001)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The concept of perceived value: a systematic review of the research (2007)Co-creating value for luxury brands (2009)The Pricing of Options and Corporate Liabilities (1973)Investment under Uncertainty (1994)Investment Under Uncertainty. 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References

  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2006Modeling Customer Lifetime Value759 cited
  • 2001Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing638 cited
  • 2002Customer lifetime value research in marketing: A review and future directions599 cited
  • 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships428 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry420 cited
  • 2001Fundamentals of Futures and Options Markets292 cited
  • 2010Risk Uncertainty and Supply Chain Decisions: A Real Options Perspective212 cited
  • 2003The value of management flexibility—a real option approach to investment evaluation202 cited
  • 1996Mailing Decisions in the Catalog Sales Industry193 cited
  • 2004Customer lifetime value approaches and best practice applications192 cited
  • 2003Linking customer lifetime value with shareholder value184 cited
  • 2001The allocation of promotion budget to maximize customer equity162 cited
  • 2009

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Choosing the Right Metrics to Maximize Profitability and Shareholder Value
160 cited
  • 2001Manufacturing flexibility and real options: A review145 cited
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