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The Power of the Product P, or Why Toothpaste is So Important to Behavior Change · Study

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ArticleThe Power of the Product P, or Why Toothpaste is So Important to Behavior Change

Bill Smith2009

Article2009

The Power of the Product P, or Why Toothpaste is So Important to Behavior Change

17 citations·0/0 files stored·Social Marketing Quarterly

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Behavioral Health and Interventions Dental Health and Care Utilization Behavioral and Psychological Studies

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1951Merchandising Commodities and Citizenship on Television 2017Marketing in the Public Sector

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2012Defining the Product in Social Marketing: An Analysis of Published Research 2016Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing 2012Effects of Social Marketing

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Year2009

Typearticle

Published2009-02-24

VenueSocial Marketing Quarterly

ISSN-L1524-5004

Languageen

Citations17

Files0 public / 0

ShelfBehavioral Health and Interventions

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doi10.1080/15245000802548985

openalex_workW2145381554

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