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Marketing in the Public Sector

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Marketing and Advertising Strategies Public Policy and Administration Research Healthcare, Law, Governance, and Management Studies

Abstract

Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps—product (or service), place, price, and promotion—as well as other marketing techniques to transform their communications with stakeholders, improve their performance, and demonstrate a positive return on the resources they are endowed with.

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1995Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector 1971Social Marketing: An Approach to Planned Social Change 2007Marketing in the public sector: a roadmap for improved performance

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2010Creating Successful Price and Placement Strategies for Social Marketing 2009The Power of the Product P, or Why Toothpaste is So Important to Behavior Change 1996The shape of ideology: Structure, culture and policy delivery in the new public sector 2010An Autoethnographic Tale of Image-Generation Tactics on Employees 2020CONCEPTS OF PUBLIC MARKETING AND EXAMPLES OF ITS APPLICATION IN UKRAINE 2019Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers

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