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Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

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References

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392 cited

Cited by

2013Journal of the Academy of Marketing Science515 cited
2012Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion280 cited
2013Growing Existing Customers’ Revenue Streams through Customer Referral Programs171 cited
2013Receiver responses to rewarded referrals: the motive inferences framework161 cited
2015Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns135 cited
2013When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs123 cited
2012The Role of Metaperception on the Effectiveness of Referral Reward Programs119 cited
2017How Customer Referral Programs Turn Social Capital into Economic Capital110 cited
2016Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites68 cited
2011Optimizing referral reward programs under impression management considerations59 cited
2020Referral Reward Size and New Customer Profitability52 cited
2018Successful referral behavior in referral reward programs39 cited
2021The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform36 cited
2014Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider32 cited
2022Social impact models, legitimacy perceptions, and consumer responses to social ventures31 cited
2022“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons28 cited