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The moderating role of attribute accessibility in conditioning multiple specific attributes
14 references·0 citing·46 second hopsampled
The moderating role of attribute accessibility in conditioning multiple specific attributes (2013)The moderating role of attribute accessib…What is learning? On the nature and merits of a functional definition of learning (2013)What is learning? On the natu…Unconscious transfer of meaning to brands (2011)Unconscious transfer of meani…The Dominance of Associative Theorizing in Implicit Attitude Research: Propositional and Behavioral Alternatives (2011)The Dominance of Associative …Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning. (2011)Dissociating contingency awar…Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes (2010)Evaluative Conditioning Proce…On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning. (2009)On the respective contributio…Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Associative and propositional…Guilty by mere association: Evaluative conditioning and the spreading attitude effect. (2002)Guilty by mere association: E…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning (1996)An Investigation of the Media…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Category accessibility and impression formation (1977)Category accessibility and im…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)The psychology of interpersonal relations. (1958)The Handbook of Social Psychology (1969)Understanding Attitudes and Predicting Social Behavior (1980)Secondary transfer effects of intergroup contact: Alternative accounts and underlying processes. (2010)The infection of bad company: Stigma by association. (2011)He did what? The role of diagnosticity in revising implicit evaluations. (2014)Psychology as the behaviorist views it. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2006Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.2,589 cited
  • 1977Category accessibility and impression formation1,502 cited
  • 2013What is learning? On the nature and merits of a functional definition of learning404 cited
  • 2002Guilty by mere association: Evaluative conditioning and the spreading attitude effect.261 cited
  • 2010Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes219 cited
  • 1996An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning177 cited
  • 2011The Dominance of Associative Theorizing in Implicit Attitude Research: Propositional and Behavioral Alternatives158 cited
  • 2009On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning.143 cited
  • 2011Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning.140 cited
  • 2011

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Unconscious transfer of meaning to brands
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