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Dynamic micro-targeting: fitness-based approach to predicting individual preferences · Study

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ArticleDynamic micro-targeting: fitness-based approach to predicting individual preferences

Tianyi Jiang2008

Article2008

Dynamic micro-targeting: fitness-based approach to predicting individual preferences

Tianyi Jiang · Alexander Tuzhilin

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Customer churn and segmentation Recommender Systems and Techniques Data Mining and Machine Learning Applications

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References

2000Market Segmentation 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Market Segmentation: Conceptual and Methodological Foundations 2005Personalization technologies 2006A dynamic segmentation approach for targeting and customizing direct marketing campaigns 2006Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever?2008Improving Personalization Solutions through Optimal Segmentation of Customer Bases 2001Drilling Down: Turning Customer Data into Profits with a Spreadsheet

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2024Predictive Analytics for Customer Behavior

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2007Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferencesother · 10 shared references 2008Improving Personalization Solutions through Optimal Segmentation of Customer Basesarticle · 6 shared references 2006Improving Personalization Solutions through Optimal Segmentation of Customer Basesother · 6 shared references 2010Multicriterion Market Segmentation: A New Model, Implementation, and Evaluationarticle · 4 shared references 2022Personalization in personalized marketing: Trends and ways forwardarticle · 3 shared references 2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factorsarticle · 3 shared references

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Year2008

Typearticle

Published2008-07-04

VenueKnowledge and Information Systems

ISSN-L0219-1377

Languageen

Citations10

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s10115-008-0149-z

openalex_workW2145876577

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