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Drilling Down: Turning Customer Data into Profits with a Spreadsheet · Study

BookDrilling Down: Turning Customer Data into Profits with a Spreadsheet

Jim Novo2001

Book2001

Drilling Down: Turning Customer Data into Profits with a Spreadsheet

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Big Data and Business Intelligence Customer churn and segmentation Corporate Governance and Management

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2013Exploring gendered cycling behaviours within a large-scale behavioural data-set 2003Measuring Roi in E-Business: A Practical Approach 2006Improving Personalization Solutions through Optimal Segmentation of Customer Bases 2010Allocation of Marketing Resources to Optimize Customer Equity 2007Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences 2008Dynamic micro-targeting: fitness-based approach to predicting individual preferences 2019The ultimate co-creation: leveraging customer input in business model innovation

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Year2001

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Published2001-04-01

Languageen

Citations29

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ShelfBig Data and Business Intelligence

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openalex_workW393471711

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