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Drilling Down: Turning Customer Data into Profits with a Spreadsheet
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Drilling Down: Turning Customer Data into Profits with a Spreadsheet (2001)Drilling Down: Turning Customer Data into…The ultimate co-creation: leveraging customer input in business model innovation (2019)The ultimate co-creation: lev…Exploring gendered cycling behaviours within a large-scale behavioural data-set (2013)Exploring gendered cycling be…Allocation of Marketing Resources to Optimize Customer Equity (2010)Allocation of Marketing Resou…Dynamic micro-targeting: fitness-based approach to predicting individual preferences (2008)Dynamic micro-targeting: fitn…Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences (2007)Dynamic Micro Targeting: Fitn…Improving Personalization Solutions through Optimal Segmentation of Customer Bases (2006)Improving Personalization Sol…Measuring Roi in E-Business: A Practical Approach (2003)Measuring Roi in E-Business: …The Pareto, Zipf and other power laws (2001)Trails, lanes, or traffic: Valuing bicycle facilities with an adaptive stated preference survey (2006)Promoting transportation cycling for women: The role of bicycle infrastructure (2007)Health effects of the London bicycle sharing system: health impact modelling study (2014)Bike sharing: A review of evidence on impacts and processes of implementation and operation (2015)Spatial associations of dockless shared e-scooter usage (2020)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation (2000)Human behavior and the principle of least effort (1949)Mining purchasing sequence data for online customer segmentation (2007)Understanding Return on Investment (1996)Critical Themes in Electronic Commerce Research: A Meta-Analysis (2005)Return on Investment: A Placebo for the Chief Financial Officer… And Other Paradoxes (2011)Estimating the Accuracy of the Return on Investment (ROI) Performance Evaluations (2015)Simulation Modeling and Analysis. (1983)Coherent Measures of Risk (1999)https://iarjset.com/wp-content/uploads/2019/12/IARJSET.2019.61204.pdf (2019)Theory of games and economic behavior (2019)Economic Action and Social Structure: The Problem of Embeddedness (1985)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings (2019)Predictive Analytics for Customer Behavior (2024)
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  • 2013Exploring gendered cycling behaviours within a large-scale behavioural data-set151 cited
  • 2003Measuring Roi in E-Business: A Practical Approach17 cited
  • 2006Improving Personalization Solutions through Optimal Segmentation of Customer Bases15 cited
  • 2010Allocation of Marketing Resources to Optimize Customer Equity13 cited
  • 2007Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences11 cited
  • 2019The ultimate co-creation: leveraging customer input in business model innovation10 cited
  • 2008Dynamic micro-targeting: fitness-based approach to predicting individual preferences10 cited

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