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Dynamic micro-targeting: fitness-based approach to predicting individual preferences
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Dynamic micro-targeting: fitness-based approach to predicting individual preferences (2008)Dynamic micro-targeting: fitness-based ap…Improving Personalization Solutions through Optimal Segmentation of Customer Bases (2008)Improving Personalization Sol…Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever? (2006)Segmenting Customers from Pop…Improving Personalization Solutions through Optimal Segmentation of Customer Bases (2006)Improving Personalization Sol…A dynamic segmentation approach for targeting and customizing direct marketing campaigns (2006)A dynamic segmentation approa…A Combined Approach for Segment-Specific Analysis of Market Basket Data (2006)A Combined Approach for Segme…Personalization technologies (2005)Personalization technologiesDrilling Down: Turning Customer Data into Profits with a Spreadsheet (2001)Drilling Down: Turning Custom…Market Segmentation (2000)Market SegmentationMarket Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Predictive Analytics for Customer Behavior (2024)Predictive Analytics for Cust…Human behavior and the principle of least effort (1949)Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences (2007)Mining purchasing sequence data for online customer segmentation (2007)RFM analysis for customer segmentation using machine learning: a survey of a decade of research (2022)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The Loyalty Effect (2001)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)A combined approach for segment-specific market basket analysis (2007)Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences (2011)Marketing models of consumer heterogeneity (1998)Application of data mining techniques in customer relationship management: A literature review and classification (2008)The effect of knowledge management capability and customer knowledge gaps on corporate performance (2016)Personalization in personalized marketing: Trends and ways forward (2022)Using data mining methods to build customer profiles (2001)Managing Customer Relationships: A Strategic Framework (2004)Personalization in privacy-aware highly dynamic systems (2006)Personalization versus Customization: The Importance of Agency, Privacy, and Power Usage (2010)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Who Belongs in the Family? (1953)Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)STATISTICS FOR SPATIAL DATA (1992)Customer Segmentation Architecture Based on Clustering Techniques (2010)How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation (2023)Retail Industry Analytics: Unraveling Consumer Behavior through RFM Segmentation and Machine Learning (2024)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Measuring Roi in E-Business: A Practical Approach (2003)Exploring gendered cycling behaviours within a large-scale behavioural data-set (2013)
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  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2005Personalization technologies345 cited
  • 2006A dynamic segmentation approach for targeting and customizing direct marketing campaigns108 cited
  • 2006Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever?69 cited
  • 2008Improving Personalization Solutions through Optimal Segmentation of Customer Bases66 cited
  • 2001Drilling Down: Turning Customer Data into Profits with a Spreadsheet29 cited
  • 2006Improving Personalization Solutions through Optimal Segmentation of Customer Bases15 cited
  • 2006A Combined Approach for Segment-Specific Analysis of Market Basket Data13 cited

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  • 2024Predictive Analytics for Customer Behavior7 cited

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