Argument Content and Argument Source: An Exploration

Ulrike Hahn · Adam J. L. Harris · Adam Corner

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Linguistics and Discourse Analysis Epistemology, Ethics, and Metaphysics Educational Strategies and Epistemologies

Abstract

Argumentation is pervasive in everyday life. Understanding what makes a strong argument is therefore of both theoretical and practical interest. One factor that seems intuitively important to the strength of an argument is the reliability of the source providing it. Whilst traditional approaches to argument evaluation are silent on this issue, the Bayesian approach to argumentation (Hahn & Oaksford, 2007) is able to capture important aspects of source reliability. In particular, the Bayesian approach predicts that argument content and source reliability should interact to determine argument strength. In this paper, we outline the approach and then demonstrate the importance of source reliability in two empirical studies. These experiments show the multiplicative relationship between the content and the source of the argument predicted by the Bayesian framework.

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1997The Psychology of Attitudes 1999Dual-process theories in social psychology 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1981Attitudes and Persuasion: Classic and Contemporary Approaches 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence 1991The Skills of Argument 1981Personal involvement as a determinant of argument-based persuasion.1971Comparison of Bayesian and regression approaches to the study of information processing in judgment

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