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Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

16 references·16 citing·49 second hopsampled

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References

2010An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field2,756 cited
1991Co-word analysis as a tool for describing the network of interactions between basic and technological research: The case of polymer chemsitry2,108 cited
2004Changes in the intellectual structure of strategic management research: a bibliometric study of the Strategic Management Journal , 1980–20001,626 cited
1991European Journal of Marketing839 cited
2012The Dynamic Capability View in Strategic Management: A Bibliometric Review807 cited
1986The Intellectual Development of Management Information Systems, 1972–1982: A Co-Citation Analysis587 cited
2003Understanding the Impact of Synergy in Multimedia Communications571 cited
1998Software engineering as seen through its research literature: A study in co-word analysis478 cited
1991Mapping of science by combined co-citation and word analysis. I. Structural aspects398 cited
2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions331 cited
1992Integrated Marketing Communications320 cited
2004The Emergence Of IMC: A Theoretical Perspective304 cited
2008Revisiting the IMC construct303 cited
2008

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Mapping research specialties

283 cited

2010Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future251 cited

2005Towards a new definition of Integrated Marketing Communications (IMC)249 cited

Cited by

2017Measuring integrated marketing communication by taking a broad organisational approach94 cited
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2023Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review76 cited
2016IMC – an integrative review75 cited
2019The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance74 cited
2020The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis67 cited
2023Mapping sustainability practices in the healthcare sector: A systematic literature review and future research agenda65 cited
2020A bibliometric analysis on packaging research: towards sustainable and healthy packages61 cited
2021Mapping of Journal of Services Marketing themes: a retrospective overview using bibliometric analysis60 cited
2020A review of comparative advertising research 1975–2018: Thematic and citation analyses55 cited
2023Brand personality: Current insights and future research directions49 cited
2019How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship49 cited
2016Content analysis of the empirical research on IMC from 2000 to 201537 cited
2020Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)32 cited
2021Everything is Going Electronic, so do Services and Service Quality: Bibliometric Analysis of E-Services and E-Service Quality32 cited
2021Past, present, and future research on self-service merchandising: a co-word and text mining approach31 cited